Email isn’t outdated — it’s misunderstood. When done right, it delivers some of the highest ROI in digital marketing.
Keys to Success:
- Segment your list based on user behavior
- Personalize subject lines and content
- Use clear, clickable CTAs
Don’t:
- Send the same email to everyone
- Spam inboxes
- Rely on images only (use real text too)
Want results? Focus on value, timing, and relationship — not just promotions.